Commissions

Greenlit: The Unbreakables, Dave

The Unbreakables (12 x 30′) –  Each episode sees action-sports athletes turned media personalities Tim and Gendle (Tim Warwood and Adam Gendle) dropped in different locations around Britain, where they have to take inspiration from their surroundings and dream up epic stunts that seem impossible. With only one week to build and test their creations, they must also convince an athlete from the world of action sports to take on their daring challenge.

The content strategy includes the creation of over 200 pieces of short form content designed for distribution on Vines, Instagram, Facebook and YouTube. Content drops will begin three months before broadcast to engage grass roots influencers, test the content and feed audience reaction into the edit. This will intensify to daily drops in the lead up to each weekly broadcast to build audience anticipation and drive TV tune in and digital spikes. The strategy is designed to allow viewers to feel part of an unfolding story and to make the most of Factory Media’s highly engaged fan base.

Channel: Dave (advertiser funded by Casio G-SHOCK)

Producer: Factory Media

TX: Autumn 2015

Source: UKTV press release