Commissions

Greenlit: Fresh Dressed, CNN

Fresh Dressed – An exuberant chronicle of hip hop and urban fashion – and their global influence on pop culture. The film traces how fat-laced sneakers, Kangol hats, Cazal sunglasses, and graffiti jackets inspired the style and vibe of rap artists and high fashion designers, through its expression of aspirational swagger that gave voice – and visage – to a culture whose passionate originality and artistry took the world by storm. The music-drenched, fun-to-watch history features interviews with music and fashion entrepreneurs from the 1970s, 80s, 90s, and today, including Dapper Dan, Pharrell Williams, April Walker, Karl Kani, Daymond John, Carl Jones, Jeff Tweedy, Russell Simmons, Sean “Puffy” Combs, Damon Dash, Riccardo Tisci, Guy Wood, and many more.

Deconstructing the evolution of the industry are VOGUE editor-at-large André Leon Talley, Kanye West, designer Marc Eckō, professor Elena Romero of City College of New York, professor Todd Boyd of the University of Southern California, and more. As the industry blossomed from independent, small companies to corporate mass market producers, it spawned a generation of innovative creators with successful brands such as FUBU, Rocawear, Cross Colours, Phat Farm, Karl Kani, and Sean Jean.

The film follows how the most successful brands often leveraged music and acting talent endorsements to generate brand awareness that commanded dedicated floor space inside America’s top department stores, Europe and New York fashion week runway shows, fashion awards, and hundreds of millions of dollars in apparel and accessory sales. Later, market saturation, fickle consumer tastes, and merchandizer resistance changed again in ways that challenged and eventually consolidated “urban market” apparel manufacturers.

Channel: CNN

Producer: Mass Appeal / CNN Films

TX: 3rd September 2015

Source: CNN press release