Be Inspired
A+E Networks’ channel H2® to be transitioned to VICELAND
A+E Networks®, a global media content company and VICE Media, the youth media brand and digital content studio, are launching a joint venture that will offer VICE as a new 24-hour channel programmed and produced exclusively by VICE. A+E Networks’ channel H2® will be transitioned to VICELAND (working title).
Launching in early 2016, VICELAND will be distributed in approximately 70 million homes, and will feature hundreds of hours of completely new programming developed and produced entirely in-house by the young creative minds that are the heart and soul of VICE, and the driving force behind its success over the last decade.
VICELAND will launch with a full slate of prime-time shows, including Gaycation (with Ellen Page and Ian Daniel), Huang’s World (with Eddie Huang), Noisey (with Zach Goldbaum), VICE World Of Sports (with Sal Masekela), Black Market (with Michael K. Williams), Flophouse, Party Legends, Weediquette (with Krishna Andavolu), and many, many more.
The launch of VICELAND coincides with VICE’s explosive growth across online and mobile, where it has become the preeminent destination for young people around the world. There’s a growing white space in the realm of Gen-Y programming, and to fill that void VICELAND will offer engaging, original content covering fashion, food, music, sports, and more. The new network represents a critical build-out for the company: VICE will now be producing gold-standard content for all three screens.
Drawing on VICE’s history as an innovator in branded content online, VICELAND plans to work with brand partners to re-imagine the nature of the television commercial too—making the commercial time a valuable extension of the entertainment programming itself, and keeping viewers engaged, even as they follow VICE content across screens and formats.
A+E Networks will oversee technical operations and distribution and will work with VICE on ad sales and sponsorships. VICE will also handle all marketing across all platforms, utilizing its various relationships with partners across mobile and digital.
H2 is a vibrant international channel brand in over 68 territories, which will continue to operate outside the US. A+E is committed to H2’s international expansion as well as the production of informational-based historical content.
Source: A&E Networks press release
Discussion
Comments are disallowed for this post.
Comments are closed.